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Digital Product Passport (3): Business Model Challenge or Why Digital Product Passports Must Generate Value

The increasing need for data exchange has been widely discussed. Significant differences exist between services offered to private users (B2C) and the needs of commercial users (B2B). In the B2C sector, dominant providers like Facebook, LinkedIn, and TikTok have emerged. These platforms primarily offer “free” services that are paid for by using personal data for advertising or through additional paid services.

In the B2B world, the situation is completely different. The data used here generally represents valuable company expertise and has considerable value for the company. In addition, “industrial” data is structured in a far less standardised way than B2C data. The very way in which data is recorded can therefore represent proprietary knowledge. But here too, the need for data exchange is increasing, driven by factors such as automation, sustainability, regulations and much more.

Typically, data exchange involves effort for the data provider and benefits for the data recipient. Given that data in the B2B sector is highly valuable to companies, the question arises: How can a functional ecosystem be created where all participants derive value?

Several approaches can address this, such as:

  • Enhancing the utility of manufactured products through data. Products can self-manage, associated services can be offered, and their lifecycle can be tracked.
  • Increasing manufacturing efficiency by passing on necessary data for subsequent processes, thereby reducing the effort required for data provision along the value chain.
  • Developing system solutions that integrate data from other manufacturers, enabling the creation of proprietary, data-driven business models.

We support you in developing and implementing your business model with digital product passports and look forward to addressing your challenges.
Sustainably, for your success!

Digital Product Passport (2): Versus Product Storytelling

Digital product passports aim to preserve the value of products throughout their lifecycle and prevent premature devaluation due to “lack of knowledge.” The necessary information is based on data generated throughout the product’s lifecycle. This can include details on how a product is constructed, what materials were used, and how these materials can be best reused, such as through value-preserving recycling. Collecting and sharing data along the value chain is a crucial aspect of a digital product passport.

Data sharing in this context refers to an automatable or automated transfer of data that can be seamlessly integrated and processed in the systems of subsequent participants. Simply sending a Word or PDF file electronically does not meet this criterion, as the data must be extracted from the sender’s system and re-entered into the recipient’s system. In this case, the medium is digitized, but the data itself is not.

For such automated data sharing, certain prerequisites must be met: Firstly, objects must be uniquely identified. This requires identifiers that can be used across company boundaries without conflict. Several approaches exist for this, such as UUIDs or the GTIN identifiers, provided by GS1, which are already widely used. Additionally, a data model (including attributes and codes) is needed to adequately describe the objects. It is crucial that the data used is understandable to subsequent users, meaning the data model must be at least generally known, and preferably standardized. A common protocol that describes the structure of the data to be exchanged is also important to enable the interpretation of the exchanged files. Finally, an infrastructure is needed where many network points can actively participate in the data exchange.

To ensure these essential features, numerous initiatives and projects, such as Cirpass or R-Cycle, are working on the technical definition of digital product passports.

Many of today’s solutions presented as digital product passports do not meet these requirements and are better classified as Product Storytelling. This is the case when the information is based solely on data from the company’s own systems, with no provision for data addition or transfer. These applications, often still labeled as “digital product passports,” provide end-users with comprehensive product information but do not fulfill the aforementioned requirements or emerging regulatory demands.

Want to learn more about the digital product passport and how you can utilize this tool?

We support you in implementing your digital product passport and look forward to addressing your challenges.
Sustainably, for your success!

Digital Product Passport (1): Why Sustainability and Data Go Hand in Hand

In the context of sustainability, there is often talk of the need for more and better data exchange. This is also documented in EU legislation, for example in the so-called Ecodesign Regulation. In addition to requirements for sustainable product design, the digital product passport is also to be made mandatory for certain product groups.

The rationale behind this connection is straightforward: many items lose value without specific information. For example, artworks or antiques without proof of origin automatically depreciate in value, no matter how unique or beautiful they may appear.

The aim of the circular economy is to ensure that the value of the products and raw materials used is retained for as long as possible. Choosing the right design and suitable materials are the first steps in this process. However, it is just as important to document the information about the products and make it available. This then enables effective and value-preserving utilisation of the product, e.g. by providing information on the optimal use of the products, their repair or their correct disposal.

Industrial products often pass through value chains with numerous stages. Therefore, the data for these products must be shared along this value chain. This requires a system where multiple stakeholders can input and update their data throughout the value creation process. Implementing this in an IT system leads to the digital product passport.

There are numerous theoretical descriptions of digital product passports and some initial approaches to practical implementation. The biggest challenge lies in providing and preparing the data and establishing a practical structure for integrating various participants. This aspect, known as interoperability, is often underestimated in implementation.

We support you in the implementation of your digital product passport and look forward to addressing your challenges.
Sustainably, for your success!

From GHG Balance to Product Carbon Footprint

Companies typically start by calculating the carbon footprint of their organization, known as the GHG (Greenhouse Gas) balance. This is relatively straightforward since the boundaries of the assessment are clear, and emissions from Scope 1 and Scope 2 can be easily determined within the organizational limits. In the next step, companies often begin to assess Scope 3 emissions by grouping goods into specific emission categories. These categories assign CO2 emissions to a particular product group based on a measurement unit (quantity, weight, purchase value, etc.), allowing for a realistic estimation of the CO2 emissions caused by the company.

This initial approach is highly practical as it provides CO2 emission values relevant to the entire organization. However, in the long run, it is insufficient. Increasingly, customers demand specific information about the products they purchase. Additionally, optimizing processes and products requires detailed knowledge of resource usage, as improvements can only be achieved by focusing on specific processes or products. Thus, to prioritize actions and measure success, precise knowledge of individual metrics is essential.

This specific allocation of resource consumption requires a deep understanding of the processes involved. Accurate allocation depends on knowing how the total resources used by the company are distributed among the individual products and processes. Ultimately, this creates a picture of how resource flows through the company and are processed into products.

We support you in allocating your resource consumption and help you optimize it strategically.
Sustainably, for your success!

EU-Ecodesign Regulation Now Legally Binding

With the publication of the so-called Ecodesign Regulation in the European Official Journal, it has now been officially confirmed: It will come into force in mid-July 2024. It is a regulation and will therefore be directly effective in all EU member states.

However, aspirations and feasibility are very far apart. The regulation appears to be a bureaucratic monster of an EU administration that wants to regulate everything without being able to commit itself. In 80 articles, divided into 13 chapters over 53 pages, an attempt is made to force the design of all types of products into a static sustainability model. The Commission wants to specify which performance requirements a product has to fulfil, all products are to receive a digital product passport (which ones exactly and in which order has yet to be determined), extensive information, disclosure and retention obligations have to be met, certain returning products may no longer be destroyed, public contracts are only to be awarded on an “environmentally oriented” basis and because it is obviously suspected that all these additional regulations will place an excessive burden on small and medium-sized enterprises in particular, they are to be subsidised by the state.

Anyone involved in the design, development, production and sale of products in practice knows that these requirements cannot be implemented in this way. Rather, the attempt to override the actual and decisive factors in product development, namely need, supply, demand, benefit and manufacturing costs, will damage the essential foundations of our economic order.

In addition, the regulation is currently completely vague. There is no real substantive core in the regulation that has now been published. This is to be gradually enacted in so-called delegated acts. For whom, what, when and how will become effective and binding remains completely uncertain and companies will be burdened with an uncertainty that will ultimately lead to further stagnation.

The legitimate concern to take greater account of sustainable aspects in product design is thus discredited, as such a master plan for product design is unrealistic and only has a symbolic political effect. And if it is actually brought to life, it will further reduce the competitiveness of the European economic area.

Effective efforts towards sustainability can only be successful in realistic and economically sensible perspectives!

What’s so difficult about the CO2 footprint? (Part 2)

The topic of carbon footprints in general and in relation to organizations was already discussed in a previous post. However, the CO2 footprint of products, the CFP (= carbon footprint), is much more complex, but much more significant in terms of production costs and consumption behavior. This calculates how much CO2 equivalent is emitted into or removed from the atmosphere by a specific product. A distinction is made between the absolute value assigned to the product (CFP), which relates to the entire life cycle of the product, and the partial value (pCFP), which only describes a specific process or life cycle stage of the product. As we are generally talking about complex value chains, with numerous upstream and intermediate products and also with a large number of process steps and participants, it is easy to imagine that a whole range of influencing variables must quickly be considered here. Such a product-related analysis can be carried out in accordance with ISO 14067, for example, and the definition and description of the system boundaries is also very important here. Here too, the scopes are used to differentiate between the various causal chains. Scope 1 and Scope 2 refer to direct and indirect emissions caused by the use of fossil fuels or the purchase of energy. Scope 3, on the other hand, comprises 15 categories according to the globally recognized Greenhouse Gas Protocol (GHP). These range from emissions from purchased materials and input materials to emissions resulting from transportation processes and the assessment of process waste and product disposal. From a company’s perspective, the partial carbon footprint (pCFP) is particularly important, as it has little influence on the upstream and downstream value creation processes. With the help of the pCFP, good comparative statements can be made about products and processes. The absolute carbon footprint (CFP) is particularly interesting when certain product types are to be compared with each other, such as paper bags vs. plastic bags. In any case, however, comparability is only possible if the same system boundaries, input and reference values are used.

We look forward to talking to you and discussing your challenges.
Sustainably, for your success!

What’s so difficult about the CO2 footprint? (Part 1)

Everyone is talking about climate neutrality and with it the topic of the carbon footprint. This is intended to describe how many climate-relevant greenhouse gases are caused by an economic activity and serves as a general assessment standard, so to speak. However, a closer look reveals that the devil is in the detail.
First of all, it must be taken into account that there is a whole range of so-called greenhouse gases. In addition to the best-known carbon dioxide (CO2), which is inevitably produced in all combustion processes, methane (CH4) and nitrous oxide (N2O or laughing gas) are the most important other representatives. It should be noted that the climate-related effect of methane is around 25 times more intensive than that of CO2 and that of N2O around 300 times more intensive. For this reason, emissions are described using the so-called CO2 equivalent, which describes the effects of emissions as if they were caused exclusively by CO2. However, the direct economic activity of a company does not consist of emitting or extracting greenhouse gases into or from the atmosphere, but rather arises indirectly as a result of its business activities. The consumption of primary fuels such as coal, gas or oil is of course at the forefront, followed by the electrical energy purchased. However, the costs of transportation and travel, the materials used and land use can also play a relevant role. In order to bring some order to the various levels of consideration, the internationally recognized Green House Gas Protocol has developed so-called scopes. These differentiate between the various levels of causation. Scope 1 includes all emissions caused directly by the company itself, e.g. through its own fossil fuel-fired heating system or the operation of its own vehicle fleet. Scope 2 includes purchased energy such as electricity or district heating. Scope 3 should include all indirectly caused emissions from the upstream and downstream value chain. It quickly becomes clear that the issues of system boundaries and allocation pose major challenges.
But these are not the only challenges: The framework under consideration also varies and leads to different approaches and results. The CO2 footprint of an organization is often determined. This so-called greenhouse gas balance can be done with the help of ISO 14064-1, for example. Here, the CO2 equivalents that an organization causes within a period of time – usually one year – are determined. If you look at the scopes already introduced above, you can imagine that the values for scopes 1 and 2 can be determined quite easily. The inclusion of Scope 3, on the other hand, often leads to more complex determination approaches. Based on these values, organizations can then be compared quite practically with regard to their “climate efficiency”.

We look forward to engaging in dialog with you and addressing your challenges.
Sustainably, for your success!

What does CSRD actually mean?

The so-called Corporate Sustainability Reporting Directive EU 2022/2464 (CSRD), which came into force at the beginning of January 2023, stipulates the date from which companies are obliged to prepare a sustainability report. As this is a directive, it must be transposed into national legislation by around mid-2024. Sustainability reporting includes a range of information, such as how the sustainability goals are reflected in the corporate strategy, explanations of the climate protection measures introduced or “a description of the most significant actual or potential negative impacts associated with the company’s business activities”. For financial years starting from 1 January 2025, for example, all large companies – in line with the EU’s definition of size – must include such a declaration in their reporting. According to estimates by renowned consulting firms, around 50,000 companies in Europe will then be affected by the reporting obligation, which together account for around 75% of the total turnover of European companies.

What needs to be done? The first step is to determine the extent to which your own company is affected by the reporting obligation. Then a concept needs to be developed on which to base the reporting. This depends heavily on the company itself. Are supply chains used that need to be analysed? What approach must be used to analyse the company’s emissions? What does the application of double materiality mean for the company in concrete terms?
Answering many such questions creates a basic framework into which the information for a report then flows. Of course, the principle of “as much as necessary, as little as possible” also applies here. Our aim is to structure your sustainability reporting in such a way that it fulfils the required reporting obligations in all respects and can still be implemented easily and without great effort.

We look forward to engaging in dialogue with you and addressing your challenges.
Sustainably, for your success!

What’s in store for us in 2024?

At the end of 2021, insiders in the EU scene in Brussels were expecting 2022 to be the year of the “regulatory tsunami”. Well, the mills of the EU grind slowly: First, the Commission prepares a draft. This is discussed at various levels before the EU Parliament deals with it, votes on it and then the Council of Ministers decides, until the regulations are finally published in the Official Journal of the EU. Many of these projects that were initiated two years ago will now be finalised in the short term and are therefore topical: the European elections are just around the corner! Be it the Data Act PPWR, the ECO Design Directive, the harmonised labelling of building materials or the European emissions portal: This year, all of these regulations are expected to come into effect and so the extent and scope of the wave triggered by the Commission in 2022 will now gradually become visible in 2024.
The fact that many of these regulatory requirements are regulations and not directives has the advantage that they will take effect immediately and with the same wording in all member states. Directives are often transposed into national legislation with considerable delay and in different ways, which can lead to an inhomogeneous legal situation and thus to distortions of competition.
However, anyone who has ever looked at such European regulations will know that they are not only very extensive, but are also sometimes difficult to break down into specific cases of application. In addition, many paragraphs still have to be successively filled with specific provisions and there are numerous exceptions.

What does this mean for companies? The first step is to check whether the company is covered and affected by the regulations. This can depend on various factors, such as the sector or the size of the company. The resulting requirements for the company must then be determined before the most efficient and resource-saving implementation can be developed and tackled.

We look forward to engaging in dialogue with you and addressing your challenges.
Sustainably, for your success!

Susphere is now online!

After extensive preparation, the time has come: Susphere is finally online.
The economic environment is changing rapidly. Energy, labour and financing costs are rising. The international economic environment is weakening and the domestic economy is shrinking. Added to this is a dramatically increasing flood of bureaucratic tasks such as non-financial reporting, supply chain legislation and CSRD reporting.
And now a sustainability network?
Yes, precisely because of this!

Because companies and entrepreneurs need to focus on their value creation right now and cannot afford any distractions from this core task. The topic of sustainability is also becoming increasingly important. As such, this is nothing new for SMEs, but focussing on the long-term consumption of resources requires new perspectives and methods. At the same time, there is a threat of major unproductive expenditure on implementation and documentation due to the rapidly increasing regulatory requirements.

This is precisely where we come in:
On the one hand, there are many good measures and projects that increase resource efficiency and are profitable from the perspectives of profitability and sustainability, such as analysing the carbon footprints of processes and products or improving the usability of materials and products through digital product passports. These need to be developed, planned and implemented.
On the other hand, there is a whole flood of new rules and challenges that need to be met, but which do not help the company economically. These must be evaluated as efficiently as possible in relation to the company, and the necessary data must be stored and documented.

We cannot change the framework conditions. But we can support you in processing the tasks that arise and thus conserve your company’s internal resources. So that you can continue to concentrate on the essentials.

We look forward to engaging in dialogue with you and addressing your challenges.
Sustainably, for your success!